2021
Crafting a thoughtful, story-driven showcase for a multifaceted artist.
Lucas’ portfolio displayed his diverse media work but lacked a cohesive structure, making it difficult for potential clients to fully understand his talents. The existing WordPress site needed more than a design update; it demanded a clear narrative to tell his story effectively.
The project involved a strategic approach to layout and copy, ensuring each section flowed naturally and highlighted Lucas’ strengths. With my expertise in web design and storytelling, I was well-suited to create a portfolio that both looked impressive and clearly communicated his artistic vision.
Copy
Design
Web
Lucas is an incredibly talented multimedia artist, with a portfolio that spans from producing commercials for youth organizations to creating documentaries and designing promotional materials for local events. Despite his impressive range, his online portfolio wasn’t doing justice to his body of work. It felt fragmented, making it difficult for visitors—especially potential clients—to grasp the full scope of his talents.
When Lucas approached me, his portfolio lived on WordPress but lacked the cohesion and visual engagement needed to truly reflect his artistic abilities. I saw an opportunity not just to rebuild his site, but to rethink how his work could be presented to align with the impression he wanted to make.
I started by focusing on creating a structured yet artistic flow. Since Lucas' work is diverse, it was important to build clearly defined sections to highlight each medium—whether it was film, photography, or graphic design. The goal was to give each project its own space while ensuring the site remained easy to navigate. My love for unconventional page layouts came into play here. Since this was an artist's portfolio, I felt free to push the boundaries a bit. For instance, I opted for a side navigation menu with a sleek, dark theme, placing the hamburger icon at the bottom—an unexpected choice that added an element of surprise.
The design approach emphasized Lucas as the star of his site. His headshot and name are front and center when visitors land on the page. I chose contrasting colors to make this introduction stand out, drawing immediate attention to him before leading visitors into the portfolio itself. Each section followed a natural progression, culminating in a contact form to encourage inquiries.
I also rewrote his bio to feel more personal and engaging, reinforcing the narrative of who Lucas is as a creative. Stock images were strategically integrated to fill in any visual gaps, enhancing the overall look without overshadowing his original work.
In the end, the site was transformed into an immersive, single-page experience that beautifully reflected Lucas’ creativity while being user-friendly and mobile-optimized. The result? Lucas now has a platform that not only showcases his impressive portfolio but also drives engagement with potential clients, offering a seamless path from introduction to inquiry.
Lucas is an incredibly talented multimedia artist, with a portfolio that spans from producing commercials for youth organizations to creating documentaries and designing promotional materials for local events. Despite his impressive range, his online portfolio wasn’t doing justice to his body of work. It felt fragmented, making it difficult for visitors—especially potential clients—to grasp the full scope of his talents.
When Lucas approached me, his portfolio lived on WordPress but lacked the cohesion and visual engagement needed to truly reflect his artistic abilities. I saw an opportunity not just to rebuild his site, but to rethink how his work could be presented to align with the impression he wanted to make.
I started by focusing on creating a structured yet artistic flow. Since Lucas' work is diverse, it was important to build clearly defined sections to highlight each medium—whether it was film, photography, or graphic design. The goal was to give each project its own space while ensuring the site remained easy to navigate. My love for unconventional page layouts came into play here. Since this was an artist's portfolio, I felt free to push the boundaries a bit. For instance, I opted for a side navigation menu with a sleek, dark theme, placing the hamburger icon at the bottom—an unexpected choice that added an element of surprise.
The design approach emphasized Lucas as the star of his site. His headshot and name are front and center when visitors land on the page. I chose contrasting colors to make this introduction stand out, drawing immediate attention to him before leading visitors into the portfolio itself. Each section followed a natural progression, culminating in a contact form to encourage inquiries.
I also rewrote his bio to feel more personal and engaging, reinforcing the narrative of who Lucas is as a creative. Stock images were strategically integrated to fill in any visual gaps, enhancing the overall look without overshadowing his original work.
In the end, the site was transformed into an immersive, single-page experience that beautifully reflected Lucas’ creativity while being user-friendly and mobile-optimized. The result? Lucas now has a platform that not only showcases his impressive portfolio but also drives engagement with potential clients, offering a seamless path from introduction to inquiry.