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2021

Designing, curating and organizing an engaging online portfolio.

Lucas possesses an impressive repertoire, spanning commercials, documentaries, and event promotions across diverse media.

However, translating this multifaceted body of work into an engaging online portfolio for potential clients proved to be a significant challenge, prompting a complete overhaul of his existing WordPress platform.

Copy

Design

Web

I’ve been lucky enough to have seen Lucas create fabulous commercials for youth organizations, produce documentaries highlighting different cultures and communities, and design eye-catching flyers promoting local events.

However, despite his remarkable body of work encompassing various media genres, Lucas faced a challenge in presenting his portfolio online in a coherent and engaging manner for potential clients and web visitors.

His existing portfolio lived in WordPress. I rebuilt it from the ground up, envisioning a blend of function and style, with clearly defined sections highlighting each media type with which he was working. I also have a mild love of unorthodox page layouts and unique navigation menus, and with this being a showcase piece for an artist, I got to flex my creativity a bit.

Starting from the top, I made Lucas the focal point. His headshot and name are the first things you see. Contrasting colors allowed for a dark side navigation menu with the typical hamburger icon placed unexpectedly at the bottom of the screen. Each section was dedicated to a specific aspect of his profile, in an order that naturally pushed users to the contact form.

I rewrote his bio and pulled in a few stock images for key areas to tie up the loose ends. The single-page site was now an in-depth but thoughtful look into the creative mind of Lucas, and the experience translated seamlessly to mobile. Lucas now has an easy way to share his work with the world and entice new clients.

I’ve been lucky enough to have seen Lucas create fabulous commercials for youth organizations, produce documentaries highlighting different cultures and communities, and design eye-catching flyers promoting local events.

However, despite his remarkable body of work encompassing various media genres, Lucas faced a challenge in presenting his portfolio online in a coherent and engaging manner for potential clients and web visitors.

His existing portfolio lived in WordPress. I rebuilt it from the ground up, envisioning a blend of function and style, with clearly defined sections highlighting each media type with which he was working. I also have a mild love of unorthodox page layouts and unique navigation menus, and with this being a showcase piece for an artist, I got to flex my creativity a bit.

Starting from the top, I made Lucas the focal point. His headshot and name are the first things you see. Contrasting colors allowed for a dark side navigation menu with the typical hamburger icon placed unexpectedly at the bottom of the screen. Each section was dedicated to a specific aspect of his profile, in an order that naturally pushed users to the contact form.

I rewrote his bio and pulled in a few stock images for key areas to tie up the loose ends. The single-page site was now an in-depth but thoughtful look into the creative mind of Lucas, and the experience translated seamlessly to mobile. Lucas now has an easy way to share his work with the world and entice new clients.

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