2022
Guiding a successful contractor into the digital age.
Luffy Masonry, known for its top-notch work in Pittsburgh, relied on referrals and needed a digital presence to match their craftsmanship while being easy to maintain. With limited assets, including just a logo and iPhone-quality photos, they needed a site that showcased their expertise effectively.
The goal was to design a visually compelling, low-maintenance site that attracted new leads without frequent updates, turning their online presence into a valuable business tool.
Design
Web
When I started working with Luffy Masonry, I knew the website needed to reflect the same craftsmanship they bring to their stonework. As a family-owned business with limited time for digital tasks, simplicity and functionality were key.
Driving around Pittsburgh, you’ve likely seen Luffy Masonry’s work at places like the Iron City brewery or Jefferson Hospital. They’re known for quality and attention to detail, so the website had to showcase that without overwhelming users.
The challenge was clear: create something visually compelling yet easy for the client to maintain. They had a logo and some basic iPhone photos, but we needed more to elevate their brand. I built the color scheme around the logo’s blue, yellow, and white tones but felt it needed a strong visual hook. That’s where the dark hero image and transparent menu came in. This combo grabs attention, and as you scroll, the colors subtly take over, leading the user to the company’s story.
Given that Luffy Masonry is no-nonsense, I opted for a one-page design with anchor link navigation. This decision served two purposes: it streamlined the user journey, making the contact form quickly accessible, and it kept future updates straightforward for the client.
The heart of the site is the gallery of work, supported by a short overview of services and history. The focus was on creating a seamless experience that would allow their craftsmanship to shine. Negative space and mobile responsiveness ensured a clean, easy-to-navigate design.
Since launching, the site has done exactly what it was designed to do—highlight their expertise and drive leads. While the website wasn’t meant to be their primary growth engine, it's delivered twelve new leads—and counting—with no extra effort. That’s a result Luffy Masonry can get behind.
When I started working with Luffy Masonry, I knew the website needed to reflect the same craftsmanship they bring to their stonework. As a family-owned business with limited time for digital tasks, simplicity and functionality were key.
Driving around Pittsburgh, you’ve likely seen Luffy Masonry’s work at places like the Iron City brewery or Jefferson Hospital. They’re known for quality and attention to detail, so the website had to showcase that without overwhelming users.
The challenge was clear: create something visually compelling yet easy for the client to maintain. They had a logo and some basic iPhone photos, but we needed more to elevate their brand. I built the color scheme around the logo’s blue, yellow, and white tones but felt it needed a strong visual hook. That’s where the dark hero image and transparent menu came in. This combo grabs attention, and as you scroll, the colors subtly take over, leading the user to the company’s story.
Given that Luffy Masonry is no-nonsense, I opted for a one-page design with anchor link navigation. This decision served two purposes: it streamlined the user journey, making the contact form quickly accessible, and it kept future updates straightforward for the client.
The heart of the site is the gallery of work, supported by a short overview of services and history. The focus was on creating a seamless experience that would allow their craftsmanship to shine. Negative space and mobile responsiveness ensured a clean, easy-to-navigate design.
Since launching, the site has done exactly what it was designed to do—highlight their expertise and drive leads. While the website wasn’t meant to be their primary growth engine, it's delivered twelve new leads—and counting—with no extra effort. That’s a result Luffy Masonry can get behind.