2022
Less is more for Luffy Masonry's landing page, lending credibility and some new leads.
Overview
Luffy Masonry, a trusted name in Pittsburgh's commercial construction scene, built its reputation through quality craftsmanship and word-of-mouth referrals.
However, the family-owned business had no online presence to showcase its work or attract new clients. With only a logo and a collection of iPhone-quality photos, they needed a simple, effective website that highlighted their expertise without adding to their workload.
I designed a sleek, one-page site that puts Luffy Masonry's impressive portfolio front and center. The results speak for themselves: the site now generates several new leads each month—a significant number for a specialized contractor in a niche industry.
Wix
Design
Challenge
Project Background: Luffy Masonry has delivered high-quality masonry work on prominent Pittsburgh landmarks like the Iron City Brewery and Jefferson Hospital. Despite this track record, they had no digital presence to attract clients beyond word-of-mouth referrals.
The Problem: The business needed a website that was visually engaging, easy to maintain, and reflective of their craftsmanship. With limited time and resources for ongoing maintenance, simplicity was paramount.
Goals and Objectives:
Build a modern, low-maintenance website to showcase completed projects.
Make it easy for potential clients to get in touch.
Ensure the site design reflects the company’s craftsmanship and professionalism.
Optimize for mobile and desktop users alike.
Process and Insight
I worked closely with the owner to identify the most compelling elements of their work and map out a site structure that was easy to navigate. The insight: In masonry, visuals matter most. We prioritized a gallery-forward design to showcase the firm's diverse portfolio.
Solution
The new website features a streamlined, professional layout with a strong visual focus:
Clean, One-Page Design: Visitors can access all essential information with minimal scrolling.
Gallery-Focused Layout: High-impact imagery of completed projects demonstrates the firm's capabilities.
Simple Navigation: An anchor-based menu guides users to the gallery, services overview, and contact form with ease.
Maintenance-Friendly: Minimal content and reusable design elements reduce the need for regular updates.
SEO Optimization: Basic search engine optimization ensures the site ranks for relevant local keywords like 'Pittsburgh masonry contractors.'
Mobile Responsiveness: The site adapts seamlessly to any device, catering to both residential and commercial clients.
Results
With its clean design and lead-generating performance, the website has given Luffy Masonry the digital foundation it needed to continue building for the future.
Consistent Lead Generation: The website now delivers several new leads per month—a notable success in the commercial construction industry.
Improved Professional Image: Luffy Masonry's online presence now reflects the craftsmanship and care clients have long recognized in their work.
Simplified User Experience: Prospective clients can quickly view past projects and contact the company, streamlining the inquiry process.
Client Satisfaction: The family-owned business has found the site easy to manage and update, even with minimal technical expertise.