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2022

Guiding a successful contractor into the digital age.

Luffy Masonry, a family-owned contractor, has its fingerprints throughout Pittsburgh, from popular destinations to high-end private residences. Their work speaks for itself, resulting in new projects primarily through referrals or relationships.

When it came time to showcase their work digitally, the challenge lay in creating a low-maintenance site that encouraged new leads.

Design

Web

If you drive through the greater Pittsburgh area, chances are you’ve seen evidence of Luffy Masonry. Whether it’s the pristine stonework of the Iron City brewery, the inviting walls at Jefferson Hospital, or the driveways of a number of private homes, the quality and attention to detail shine through.

But here’s the catch: like most family-owned companies, most of the day is spent in the field and not on the computer. So the website needed to be simple and low-maintenance, with a catalog of work as the centerpiece and a clear call-to-action.

Luffy Masonry had a logo and some iPhone-quality photos—but not much else—so we started there. The color palette was built from the logo, and while I liked how the blue, yellow, and white played, it was missing something: an eye-catching opener. The dark hero image and transparent menu really catch your eye, then soften as you scroll to reveal the company’s colors.

The company isn’t about fluff, and neither would the site be. I elected for a single page with a menu of anchor links for two reasons. First, it minimized obstacles to the contact form and second, it would be easier for the client to maintain moving forward.

The remaining design didn’t need much: a brief overview of services and history were support characters to the gallery of featured work. Of course, everything is mobile-ready and the use of negative space throughout the site made for an easy viewing experience.

Following its launch, the one-page site is serving its purpose: to elegantly feature the quality on offer and to drive users toward a contact form. It was always meant to play second-fiddle to the company’s established avenues for growth in a primarily commercial industry, but the tune of twelve new leads per year coming from zero additional effort is a value-add that Luffy Masonry is happy to accept.

If you drive through the greater Pittsburgh area, chances are you’ve seen evidence of Luffy Masonry. Whether it’s the pristine stonework of the Iron City brewery, the inviting walls at Jefferson Hospital, or the driveways of a number of private homes, the quality and attention to detail shine through.

But here’s the catch: like most family-owned companies, most of the day is spent in the field and not on the computer. So the website needed to be simple and low-maintenance, with a catalog of work as the centerpiece and a clear call-to-action.

Luffy Masonry had a logo and some iPhone-quality photos—but not much else—so we started there. The color palette was built from the logo, and while I liked how the blue, yellow, and white played, it was missing something: an eye-catching opener. The dark hero image and transparent menu really catch your eye, then soften as you scroll to reveal the company’s colors.

The company isn’t about fluff, and neither would the site be. I elected for a single page with a menu of anchor links for two reasons. First, it minimized obstacles to the contact form and second, it would be easier for the client to maintain moving forward.

The remaining design didn’t need much: a brief overview of services and history were support characters to the gallery of featured work. Of course, everything is mobile-ready and the use of negative space throughout the site made for an easy viewing experience.

Following its launch, the one-page site is serving its purpose: to elegantly feature the quality on offer and to drive users toward a contact form. It was always meant to play second-fiddle to the company’s established avenues for growth in a primarily commercial industry, but the tune of twelve new leads per year coming from zero additional effort is a value-add that Luffy Masonry is happy to accept.

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