2025
Launching Pgh Barber Co. from zero to hundreds of monthly Google Business views.
Overview
When PGH Barber Co reached out, they were a blank slate that had built a strong reputation in the neighborhood but had no digital presence to match. No website, no logo—just a great shop with a loyal client base and untapped potential.
They needed a welcoming online identity that reflected their Pittsburgh pride, made booking appointments easy, and attracted new customers. I partnered with them to create a bold, Pittsburgh-inspired brand, design a user-friendly website with seamless booking integration, and establish their presence on Google.
The result? In just one month after launch, the shop was viewed over 400 times on Google, with dozens of people clicking to call, get directions, or visit the website. Now, PGH Barber Co has a strong digital foundation to continue growing and connecting with its community.
CanvaPro
Wix
Copy
Design
Strategy
Brand
Challenge
Project Background: PGH Barber Co is a neighborhood barbershop with a loyal client base but no digital footprint. The project started with branding—logo design, colors, and style guidelines—and expanded to include a custom website that integrated with The Cut for appointment bookings.
The Problem: Without a website or branding, the shop struggled to attract new clients or rank in local search results. Additionally, an incorrect Google Maps listing marked the business as permanently closed, further limiting visibility.
Goals and Objectives:
Establish a cohesive brand identity that reflects the shop's personality.
Build a website with clear navigation and a prominent booking call-to-action.
Integrate The Cut app without disrupting the user experience.
Correct Google Maps listing and improve local SEO visibility.
Process and Insight
I began by understanding the shop’s identity: a welcoming, community-oriented space with a strong connection to Pittsburgh's sports culture. Through conversations with the owner and site visits, I recognized the potential of leaning into the Steelers-inspired black and gold aesthetic.
From there, I iterated on logo concepts that blended classic barbershop symbols with bold, modern typography. For the website, I prioritized simplicity: visitors needed to find key information and book appointments in as few clicks as possible.
The insight: Trust is crucial in the barbershop industry. Clients want visual proof of quality work before booking. This led to the decision to include a prominent photo gallery showcasing customer headshots.
Solution
The final website, built on Wix, brings PGH Barber Co’s personality to life with a bold black-and-gold color scheme, clean layout, and intuitive navigation. Key features include:
Booking Integration: A custom, clearly labeled button directs users to The Cut app for hassle-free scheduling.
Photo Gallery: High-quality images of past haircuts help build trust with potential clients.
Location and Hours: Essential information is displayed prominently to support in-person visits.
SEO and Google Maps: I updated the shop's Google listing to reflect its active status and implemented basic SEO tactics to boost local visibility.
Results
PGH Barber Co now stands out as a community-focused barbershop with a strong, welcoming online presence that supports long-term growth. In its first month:
Increased Visibility: The shop was viewed 416 times in Google search results.
Customer Engagement: Users took 37 direct actions, including calls, website visits, and requests for directions.
Streamlined Bookings: The booking button simplifies appointment scheduling without disrupting the site experience.
Professional Brand Identity: The shop now has a distinctive, Pittsburgh-inspired visual identity that resonates with locals.